BEATLES INSIDER LOOKS AT FINAL DAYS OF APPLE IN NEW MEMOIR

December 18, 2018
John Lennon, George Harrison and Paul McCartney, record voices in a studio for their new cartoon film 'Yellow Submarine'

Photo by Keystone Features/Getty Images

Ken Mansfield, the former U.S. manager of Apple Records, has just published his latest memoir on his time with working with the Beatles, titled The Roof: The Beatles’ Final Concert. Mansfield, who promoted the "Fab Four" on Capitol prior to being among the first on the Apple team, had worked with such legends as the Beach Boys, Buck Owens, Glen Campbell, Judy Garland, and many others before joining the group's personal label. Starting with "Hey Jude," Mansfield played a crucial role in promoting both the Beatles' music, as well as other Apple acts such as Mary Hopkin, James Taylor, Jackie Lomax, and Badfinger.

In talking about the legendary final Beatles performance on the Apple Rooftop, which celebrates its 50th anniversary this coming January 30th, Mansfield said: "There were only a few of us who witnessed the concert on the roof up-close that day, each leaving that place with deep, life-long impressions that no biographer or researcher can understand or portray in distant words. My intent is for you to experience the depth of those feelings through my eyes."

Along with an eyewitness account of the Beatles performing live for the final time as a unit, in The Roof, Mansfield gives a personal account of what made the early months of the group's Apple Records so unique and groundbreaking: ["I wanted to encapsulate the beginning of Apple and in and odd way, phase out the ending without defining the ending of Apple. Apple ended, basically, kind of after the roof. Y'know, that was kind of the beginning of the end. I didn't want it to be a bunch of facts, and a bunch of statistics; I just wanted people to see that it was real people. It was just this special place and I wanted to encapsulate that time period, I'm not trying to talk about all the time before the Beatles' stuff and the different albums -- or anything. I just wanted to talk about Apple and then, the day of the roof was, like, the beginning of the end for me."

Mansfield left Apple for MGM when the John Lennon, George Harrison, and Ringo Starr appointed Allen Klein as the Beatles' manager in the spring of 1969 against Paul McCartney's wishes.

After his time with the Beatles, Mansfield worked in various capacities -- including record production -- for a number of artists, including Ringo Starr, Andy Williams, Waylon Jennings, Dolly Parton, Ray Stevens, Jimmy Buffett, Don Ho, the Everly Brothers, Nick Gilder, Paul Anka, the Flying Burrito Brothers, and David Cassidy, among many, many others.

CHECK IT OUT: The Beatles on January 30th, 1969 performing "Don't Let Me Down" live on the Apple headquarters rooftop: